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A deep dive into everything promotion, marketing and retail. Learn more about legislation. Get confident with your customer experience. And see tips on our toolkit, all here on our blog.

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A History of Retail in Ireland
Marketing

   •  

March 25, 2025

A History of Retail in Ireland

 Over time, Ireland's retail landscape has been shaped by economic changes, technological advancements, and shifts in consumer behaviour. Let’s take a look.

David McDonnell

David McDonnell

The Power of Social Media for Retail Stores
Marketing

   •  

February 25, 2025

The Power of Social Media for Retail Stores

Here’s how social media is transforming retail in Ireland and why your business should embrace it.

Why is brand consistency so important in retail?
Marketing

   •  

January 31, 2025

Why is brand consistency so important in retail?

Brand consistency is a critical factor in building a strong, recognisable, and trusted brand.

The Power of Data: Transforming Print, Digital, and Audio Promotions
Marketing

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January 3, 2025

The Power of Data: Transforming Print, Digital, and Audio Promotions

As the marketing landscape evolves, businesses need to adopt smarter, data-driven solutions to stay ahead. Let's look at how Visual ID uses data to populate assets.

Sustainable Retail in Ireland
News

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November 4, 2024

Sustainable Retail in Ireland

Sustainability is at the forefront of all of our minds. But what steps are Irish retailers taking to help?

The Power of POS
Marketing

   •  

September 24, 2024

The Power of POS

Understanding the psychology behind purchase decisions is crucial for retailers. Let’s break down why, and how point of sale (POS) advertising can play a pivotal role in influencing those decisions.

The Benefits of Digital Signage
Marketing

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August 30, 2024

The Benefits of Digital Signage

For retailers with multiple stores, digital signage can be a powerful marketing channel. Let's look at why.