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A deep dive into everything promotion, marketing and retail. Learn more about legislation. Get confident with your customer experience. And see tips on our toolkit, all here on our blog.

Latest news

5 Common Mistakes in Grocery POS Displays - and How to Avoid Them
Marketing

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June 24, 2025

5 Common Mistakes in Grocery POS Displays - and How to Avoid Them

At Visual ID, we’ve seen what works across hundreds of in-store campaigns. Here are 5 common POS display mistakes we see in grocery retail - and how smart brands avoid them.

David McDonnell

David McDonnell

The Power of In-Store Radio
Marketing

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April 30, 2025

The Power of In-Store Radio

Branded in-store radio can be an incredibly powerful tool.

A History of Retail in Ireland
Marketing

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March 25, 2025

A History of Retail in Ireland

 Over time, Ireland's retail landscape has been shaped by economic changes, technological advancements, and shifts in consumer behaviour. Let’s take a look.

The Power of Social Media for Retail Stores
Marketing

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February 25, 2025

The Power of Social Media for Retail Stores

Here’s how social media is transforming retail in Ireland and why your business should embrace it.

Why is brand consistency so important in retail?
Marketing

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January 31, 2025

Why is brand consistency so important in retail?

Brand consistency is a critical factor in building a strong, recognisable, and trusted brand.

The Power of Data: Transforming Print, Digital, and Audio Promotions
Marketing

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January 3, 2025

The Power of Data: Transforming Print, Digital, and Audio Promotions

As the marketing landscape evolves, businesses need to adopt smarter, data-driven solutions to stay ahead. Let's look at how Visual ID uses data to populate assets.

Sustainable Retail in Ireland
News

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November 4, 2024

Sustainable Retail in Ireland

Sustainability is at the forefront of all of our minds. But what steps are Irish retailers taking to help?