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A deep dive into everything promotion, marketing and retail. Learn more about legislation. Get confident with your customer experience. And see tips on our toolkit, all here on our blog.

Latest news

The Power of Social Media for Retail Stores
Marketing

   •  

February 25, 2025

The Power of Social Media for Retail Stores

Here’s how social media is transforming retail in Ireland and why your business should embrace it.

David McDonnell

David McDonnell

Why is brand consistency so important in retail?
Marketing

   •  

January 31, 2025

Why is brand consistency so important in retail?

Brand consistency is a critical factor in building a strong, recognisable, and trusted brand.

The Power of Data: Transforming Print, Digital, and Audio Promotions
Marketing

   •  

January 3, 2025

The Power of Data: Transforming Print, Digital, and Audio Promotions

As the marketing landscape evolves, businesses need to adopt smarter, data-driven solutions to stay ahead. Let's look at how Visual ID uses data to populate assets.

Sustainable Retail in Ireland
News

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November 4, 2024

Sustainable Retail in Ireland

Sustainability is at the forefront of all of our minds. But what steps are Irish retailers taking to help?

The Power of POS
Marketing

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September 24, 2024

The Power of POS

Understanding the psychology behind purchase decisions is crucial for retailers. Let’s break down why, and how point of sale (POS) advertising can play a pivotal role in influencing those decisions.

The Benefits of Digital Signage
Marketing

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August 30, 2024

The Benefits of Digital Signage

For retailers with multiple stores, digital signage can be a powerful marketing channel. Let's look at why.

The Importance of Visual Branding
Marketing

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July 31, 2024

The Importance of Visual Branding

In today's competitive marketplace, standing out from the crowd is more challenging than ever. Let's look at what visual branding is, and why it's so important.