Digital solutions for sustainable communities.
Musgrave is one of Europe’s most successful family-owned businesses, with a 147 year heritage in food and brand innovation.
With a presence in many communities around Ireland, Musgrave is committed to working with retail partners, suppliers and customers to make every community a sustainable community.
Running a large network of franchise and company owned stores like Musgrave’s with multiple branded groups has its challenges in maintaining control and brand compliance, as well as consistency being a top priority.
Musgrave were looking for control of their promotional content design at store level for print, social media and digital content.
Using a main dashboard for each branded group of stores, Musgrave’s users can log in and create print and digital materials in a controlled environment. This content is all linked to current and live data relevant to the local environment.
End users can easily create strategically compliant and visually impactful consumer messaging that will output associated imagery, with graphics that are legislatively compliant.
Alongside their use of Visual ID’s marketing toolkit, Musgrave also makes use of our Relentless Support™ team, there to help with any issues that arise, quickly and proactively.
Using a main dashboard for each branded group of stores, Musgrave’s users can log in and create print and digital materials in a controlled environment.
Our work with Musgrave started 15 years ago focused on printed content, but now the system delivers production and publishing solutions for all other mediums such as social media content and digital screen content.
Coupled with the support arm of Visual ID, the system also delivers efficiencies and cost savings both at head office and across the store network.
We’re so excited to see how our relationship with Musgrave can grow, and how we can continue to help them serve the communities they operate in. This includes exciting opportunities to continue improving store atmospheres with in-store radio and AI generated audio messaging. Watch this space!
Get in touch to speak to our experts and start saving your team buckets of time on their in-store marketing.
