Visual ID have engaged in a €180,000 project together with Athlone IT and DCU to develop a smart stand-alone image recognition application for the grocery industry. This smart image recognition software will revolutionise how trading and marketing departments within brand owner and retail groups manage:
The transfer of trading and marketing Images and data amongst themselves
Streamline the marketing production workflows for print and digital outputs
The project is supported by Enterprise Ireland and funded by investment from an EI innovation partnership grant and funding from Visual ID. The timescale to produce a commercially viable application is 15 months with Visual ID confident that a beta version will be available within 12 months.
Visual ID are continuing on their innovative development strategy to assist all companies in the retail sector to operate more efficiently and reduce current operating costs associated with trading and marketing functions.
On a Visit to our client Newbridge Silver I had an added bonus. William Doyle and his Team have managed to get one of the original cars from the film Grease and and here is me actually sitting in it, how cool is that!! The car has signatures from Olivia Newton-John (My 70’s heart-throb) and John Travolta. The Dukes of Hazard car is soon to arrive also.
Well done to the Newbridge Team for yet again another exciting attraction.
On the 15th of May it was time for Visual ID to get our running shoes on for charity and run/jog/crawl a 5k trail around the business campus in Citywest. The
Barretstown Lunchtime 5k is an annual event to raise money for a wonderful charity. Barretstown camp is a place where families who have been affected by serious illness in children can go and act like a regular family. The camps give families a chance to play and have fun outside of a hospital and enjoy life together.
Visual ID were already in a party mood as it was Yvonne’s Birthday! Donned with decorations, Teddy balloons, sparkles, hats and Hawaiian flower necklaces we set off on a days “work”! The office has never looked better (and still does this Monday morning)!
There was a great turnout from many of the different offices on the campus, up to 300 people! Some dressed in their running gear taking it very seriously and then there were some on our level dressed as super heroes and cartoon characters! The heavens threatened to open a few times but it managed to hold off till later in the afternoon (when we were back scoffing pizzas!!)
The event raised more than €15,000 for a wonderful cause and it was a brilliant day for all! You can see the evidence in a few pics attached!
Social Media today has to be adopted by all businesses in one way or another. The uses of social media differ considerably whether you are in Business to Business or Business to consumer. Not wanting to jump into the whole area of advertising and pay for clicks, generating likes and shares on social media I’m just going to talk about my opinions on posting to your Social media sites be they Facebook Twitter Linked in or You Tube.
In Business to business content the tendency is to talk about your product in detail and in most instances this is the wrong approach. If someone needs product information they should go to your website. Social media for business is to impart useful related or in some instances unrelated information that your customer base may find useful. We tend to post industry newsworthy articles that deal with advancements in Digital media and the future of the industry, along with some totally zany local and interesting posts that we see as fun and interesting. Who wants to read boring tec talk all the time!!
Business to consumer is a different approach you have the opportunity to increase sales using you posts. Our retail clients use our product to seamlessly deliver promotional posts to their Facebook pages to promote anything from a lunch time meal offer to a new financial product. In retail or advisory business you have access to a waiting audience i.e. your shoppers, Customers, Members etc. These are the first people that you can target and increase sales organically by using targeted daily weekly and monthly campaigns to this audience.
Simple examples are:
Convenience retail customer: Posts a new lunch offer at 10.30 every morning to his Facebook members offering a money off a coffee or drink if they give the code on the Facebook post for that day. This encourages people to like and share the post and is targeted at the retailer’s followers who shop daily in the store.
Financial services client: Deadlines for Pension investment and management is at this time of year. This client uses among other things their social media platforms to encourage their clients to book a review well in advance of the deadline. This keeps the financial services client involved with their customer base and gives a percentage return on renewed connection and an opportunity to sell more financial products to their existing customer base.
This may be very simple examples of constructive use of social media but of course if you don’t have a following then this is the first thing you need to address, but that is a whole different blog!!